I attended BUM Equipment’s Bloggers Night last night with Euri, Rocky and Jepoy. Thanks to Jepoy‘s “excellent” sense of direction and driving skills, we arrived super late. Though we arrived late, very accommodating Ms. Judy Paner-Maret approached and inform us that they have launched a new BUM Equipment website together with their new goth inspired collections. Luckily, they had another shoot and we were able to see the collections.

Loot bags were also given to those who attended the event. Thanks BUM!

Press Release:

BUM, one of the country’s leading brands in apparel, once again takes to center stage its newest collection, sure to reflect the youth’s unpredictable flair for fashion. Presenting Bum’s Collar-Ups Collections. Inspired by the fun eccentricity of fashion and the many possibilities one ca create, Bum’s Collar-Ups Collection celebrates color and innovation. Now out on racks for back to school season, it speaks of a whole new fashion statement: wearing collared shirts with a twist.

The colored collars come with a special design or logo at the back where it is usually left blank. A mix of fashionable designs give the collection a character all its own. Plaids, houndstooth, and a wide selection of prints scream a distinct mark that Bum’s modern, Goth feel exudes.

Mixing function and fashion, Bum’s creation have always been inspired by the youth who personify curiosity and non-conformity in style  and in self-expression. Created for highly receptive and reactive individuals, Bum is supposed to be seen — and more importantly, heard by everyone else. Personal empowerment is sewn in every collection, hence, the “he wore/ she wore” character embedded in every piece of apparel.

This school season, Collar-Ups collection make a great conversation piece. So Bum around in style and be the campus fashion upper — Only with Bum’s Collar-Ups collections

BUM is available at all leading department stores nationwide.

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