Press Release from Luna Online:

14 AUG. 2009, MANILA, PHILIPPINES–Who said you can’t be cute when dealing with monsters?

Luna Online, a cute fast-paced, free-to-play, highly social online game published by Run Up Philippines and developed by EYA Interactive, was launched to the press last August 14 at Phi Bar in Metrowalk Ortigas, Pasic City. Amongst the highlights of the press launch was the Luna Dance performance by 26K girls and the cute Elf Mage cosplayer that seemed to have come to life straight from Luna Online. A mini-tournament was also held for the guests wherein the lucky winner brought home a brand new Apple iPhone.

As Run Up Philippines’ first serving, Operations Manager Kit Chan mentions, “Luna Online would be an appetizing entree to the multitude of online games available in the Philippines today because of its cute eye-candy 3D graphics, highly customizable characters and fresh new features.”

Product Manager Julius Salagan further elaborates on the unique social systems of Luna Online that makes it different from other games in the country.

The Basic Rule: Thou shall not be a stranger

The first rule in Luna Online is to socialize. Aside from the trademark hack and slash gaming present in usual online games, Luna Online spices up the gameplay time of people by incorporating systems and features that allows players to fully immerse in its world.

With over 40 jobs to specialize in, Luna Online also offers players the challenge to come up with the best character build. A player starts with a Rogue, Fighter and a Mage but the subclasses offer the opportunity for players to acquire a mix of offensive, defensive or support skills with it’s class change system.

The Match Making System provides players an effective way of finding a party for quests that require companions. Players can fill out their personality profile and these details would be used by the game to find them their best match. Heart icons will appear on top of players’ heads and would be deemed as suitable candidates to the character being played. This profile is highly useful during Dating Instances, wherein players need to find a partner to conquer dungeons that require a couple. Special items and great results await people who go in these instances.

Players can also establish ties with other players outside his guild. Once players finally find the perfect companions, the group could easily apply for Family registration. As a perk, having a Family allows the group to own a farm or build vehicles. The Farming System serves as another form of money-making system ingame by letting players plant crops that can be harvested and sold, own pets, and even grow rare items. The farm also serves as a home to a family and as common item storage system as well. Keep note that farms has a lease or rental fee that has to be paid by the Family and failure to do so would result in the removal of farm ownership.

Rare items in Luna Online aren’t just something that can be found during tough instances or can be grown from a farm. Some rare items can be also found via Fishing, which is another refreshing alternative to grinding in Luna Online. Survey the different areas of Blueland in Luna Online and fish out rare materials that could be used in crafting for armor and weapon upgrades. Players also earn Fishing Points that can be used to acquire rare items so this feature isn’t something that be easily set aside.

Cuteness Kills!

Luna Online also has a variety of the cutest and the coolest costumes. For sure, the image of a character wearing a cat costume with an octopus hat while dragging a lollipop beating up a huge dragon-like monster seems ridiculous. But in Luna Online, it’s definitely something normal. Be as cute as you can be, and still be fatal against those ugly monsters. Make the character dance in glee, or choose the best expression for your current mood ingame—Luna Online has a wide range of emoticons that can be used.

Broader and wider scope
Also mentioned in the press conference was Run Up’s intentions to expand its number of game offerings for the months ahead. “Yes, we have signed 5 more online game titles for the Philippine region,” says Run Up’s Regional Business Development and Marketing Manager Ricky Chan on a media interview. “Our target is to launch two (2) online game titles in 2009 and three (3) on or before Q2 in 2010. As you know, the first title of our game is Luna Online. The next title will be one of our very famous MMORPG in Taiwan,” he hints.

For the meantime, Filipino gamers will have to enjoy new cool costumes and other wonderful items that will be available in the Item Mall upon its opening on August 17. Level Cap has also been increased to 60, and additional maps have been opened like the Red Orc Outpost, Mont Blanc Fort and the Howling Ravine. For more info, log on to luna.runup.com.ph. Or, to join discussions about Luna Online, meet other Luna players at forums.runup.com.ph.

Be the next iPhone winner in Luna Online!

Want to own an iPhone? Just play Luna Online! Just register on our website, download the game and start immersing yourself in the fantastic little world of Blueland that Humans and Elves protect.

Be an avid Luna Player and you just might be one of our brand new Apple iPhone 3G 8-gig phone winners! There’s absolutely no hassle in joining—no need to pay for anything. Just be part of the Luna community online and it’s your chance to be one of our monthly winners. Visit luna.runup.com.ph for more details on the mechanics of our Luna iPhone promo!

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